Joomla, Drupal and Wordpress

You've probably heard about these software solutions. These are all examples of database-driven content management systems for your Website.

At the heart of each, you can select a tempate from the appropriate Website and then manage your content from your desktop. It's easy and, for many sites, is a good solution.

To learn more about how it all works and what you need to know before you get started, click here.

Marketing

Marketing is so simple and intuitive that almost everyone in the world understands it.

Except that they don't.

For example, here are two key items that marketing is not:

Marketing is not selling
Marketing is not advertising

Want to learn more? To get a better idea of what really goes into developing and implementing a successful marketing plan, click here.

Business Planning

It may be possible that you don't really need a business plan. That is certainly true if you are not planning on expanding your business, finding new customers and new opportunities.

But if you are going to grow your business, seek new investors or even get an SBA loan, you're going to have to show that you know where you are going and how you are going to get there.

Click here to request more information.

Search Engine Optimization

Everyone is talking about Search Engine Optimization (SEO).

Unfortunately, a lot of what is being said is just not true. Normally, that might not matter much, but not knowing can cost you a great deal of money.

Click here to learn more about the facts behind SEO.

Quick Info

In order for your Web site to be most effective, it should be kept up-to-date, with news about recent events, announcements regarding upcoming sales and specials and items of interest for your customers.

The problem is that you probably don't have the time or the inclination to learn Web coding. And you may not want to pay someone to constantly make updates to your site. These are just two of the reasons so many sites stay unchanged. We can help with this by providing the tools and training to make the changes yourself, or if you prefer, a low cost solution that will have us make the changes for an agreed upon fee.

Have a few questions?

We can provide some answers. You can click here to fill out a information request form or you can email us by clicking here.

Of course, you can always reach us by phone at 303-517-3575

Understanding Marketing

The idea of marketing is all over the place and, unfortunately, so is the average understanding of exactly what marketing is and what is not.

So, let's start there.

Marketing is, at its essence, analysis, planning, strategies and tactics. Before you can create an advertising campaign, sales collaterals, a Website or even a logo, you need to understand the following:

Who is my customer?
What is my product or service?
Why is my product or service of value to my customers?
How is my product or service sold?
What differentiates what I do from what other are doing?
What does it really cost to provide my product or service, including overhead, inventory, salaries and benefits?
- How much can I really sell it for?
Who is going to provide my product and service?
What are my competitors doing?

And that's just the start.

Once you have answered the questions above, then it's time to plan your strategies and tactics, develop budgets, timelines and create a "marketing mix" that best meets your business needs.

Marketing Mix?

The marketing mix is the blend of media that is used to get your message out. Where many companies make a mistake is assuming one medium will stand on its own, without the support and integration of the others. For example, they might put up a new Website, but won't have a corresponding email or direct mail campaign to current customers get them to visit the site, perhaps to take advantage of customer loyalty rewards.

So, begin with a plan that covers all the bases, work the plan and then measure the results.

Ready to begin? Contact us today.